Voters Can't Handle the Truth And the Candidates Know It

Will "campaign rhetoric make it impossible for [Obama or Obamney] to be effective if elected president?"  You betcha!  Read CNN, Campaign rhetoric may tie next president's hands. 

So "[t]o corral unexcited base voters, both campaigns must rely less on positive messaging (what can they say?) and much more on galvanizing dislike and antipathy of 'the other side.' The dueling dog stories do that job perfectly. Which is why you'll keep hearing about them through the long weeks of electioneering ahead."  Read CNN, Why Obama vs. Romney is becoming a dogfight.